Research for Brand Growth
From research to insights, from insights to projects.
Research
We conduct research for brand growth across fashion marketing, consumer behavior, color, and image strategy.
Insights
We analyze changes in markets and consumers and provide insights brands can refer to.
Personal Color Wedding Makeup — A Bridal Makeup Color Guide for 8 Cool Subtypes (Summer Cool & Winter Cool)
Based on APL's wedding diagnosis, this guide covers the overall wedding-makeup mood and the eye makeup, blush, and lip colors for all 8 cool-toned subtypes — Summer Light, Summer Bright, Summer Mute, Summer Deep, Winter Clear, Winter Strong, Winter Deep, and Winter Soft.
Personal Color Wedding Makeup — A Bridal Makeup Color Guide for 8 Warm Subtypes (Spring Warm & Autumn Warm)
Based on APL's wedding diagnosis, this guide covers the overall wedding-makeup mood and the eye makeup, blush, and lip colors for all 8 warm-toned subtypes — Spring Light, Spring Bright, Spring Clear, Spring Soft, Autumn Light, Autumn Mute, Autumn Strong, and Autumn Deep.
Summer Deep Self-Diagnosis — If You're Summer Mute but Feel Washed Out, and Cool-Toned Winter Feels Too Heavy (APL 16 Seasons)
If you were diagnosed cool-toned Summer but pastels and muted colors leave you looking washed out, while deep Winter-style colors feel too heavy, you may be Summer Deep — the new subtype in APL's 16-season system. This guide covers the self-check criteria, how it differs from Summer Mute, Winter Deep, and Winter Soft, and real Instagram hashtag data.
Projects
We introduce cases and experiments that connect research to real projects.