Research for Brand Growth
From research to insights, from insights to projects.
Research
We conduct research for brand growth across fashion marketing, consumer behavior, color, and image strategy.
Insights
We analyze changes in markets and consumers and provide insights brands can refer to.
What Is Personal Color Contrast? — 6 Accent-Color Tricks for When a Light Tone Reads Flat
If a light, well-matched tone still reads flat, the culprit may be contrast, not tone. Here's how to self-check your contrast level and 6 practical ways to add a point with color coordination, hair color, patterns, accessories, and lip color.
Wrist Veins, Jewelry, Pink Lipstick — 4 Personal Color Self-Diagnosis Myths, Debunked
The wrist-vein, gold-jewelry, tanning, and pink-lipstick self-diagnosis tricks circulating on social media are unreliable. Here's exactly why each one fails, and what to check instead.
How to Become a Personal Color Expert — Colorist Certification and APL's Professional Course Curriculum, Fully Explained
A breakdown of the difference between Korea's nationally certified Colorist Engineer credential and private Personal Color Analyst certifications, 3 questions to ask before choosing a training academy, and the actual curriculum of APL's Professional Course (4 theory sessions + 2 model-practice sessions).
Projects
We introduce cases and experiments that connect research to real projects.