ブランド成長のための研究
研究からインサイトへ、インサイトからプロジェクトへ。
研究
ファッションマーケティング、消費者行動、カラー、イメージ戦略など、ブランド成長のための多様な研究を行っています。
インサイト
市場と消費者の変化を分析し、ブランドが参考にできるインサイトを提供します。
Personal Color Hair Dye Guide — 10 Toned-Down Hair Colors, Fully Mapped to the 14-Season Matrix
A breakdown of the 10 toned-down hair dye colors APL recommends — from Dark Brown to Blue-Black — mapped against the 14-season personal color matrix. Includes Spring and Winter recommendation tables plus the color-temperature concept that matters just as much as season.
From Short-Waist Outfits to Hiding a Developed Trapezius — A Partial Body-Shape Self-Check
An 8-item self-check plus two how-to tables (principle and practical tip) for short-waisted bodies and a developed trapezius. Both are partial body-shape traits separate from your frame type (Straight, Wave, Natural), and this guide also explains how to tell a short waist apart from a long rise.
Who Suits Hair Bleaching (and Who Doesn't) — A 9-Point Self-Check Before Going Platinum Blonde or Ash
Based on APL's diagnosis criteria, this guide sorts hair bleaching suitability into 5 traits that suit it and 4 that don't, offering a 9-point self-check before trying platinum blonde or ash-toned hair.
プロジェクト
研究を実際のプロジェクトへつなげた事例と実験を紹介します。