ブランド成長のための研究
研究からインサイトへ、インサイトからプロジェクトへ。
研究
ファッションマーケティング、消費者行動、カラー、イメージ戦略など、ブランド成長のための多様な研究を行っています。
インサイト
市場と消費者の変化を分析し、ブランドが参考にできるインサイトを提供します。
Personal Color Wedding Makeup — A Bridal Makeup Color Guide for 8 Cool Subtypes (Summer Cool & Winter Cool)
Based on APL's wedding diagnosis, this guide covers the overall wedding-makeup mood and the eye makeup, blush, and lip colors for all 8 cool-toned subtypes — Summer Light, Summer Bright, Summer Mute, Summer Deep, Winter Clear, Winter Strong, Winter Deep, and Winter Soft.
Personal Color Wedding Makeup — A Bridal Makeup Color Guide for 8 Warm Subtypes (Spring Warm & Autumn Warm)
Based on APL's wedding diagnosis, this guide covers the overall wedding-makeup mood and the eye makeup, blush, and lip colors for all 8 warm-toned subtypes — Spring Light, Spring Bright, Spring Clear, Spring Soft, Autumn Light, Autumn Mute, Autumn Strong, and Autumn Deep.
Summer Deep Self-Diagnosis — If You're Summer Mute but Feel Washed Out, and Cool-Toned Winter Feels Too Heavy (APL 16 Seasons)
If you were diagnosed cool-toned Summer but pastels and muted colors leave you looking washed out, while deep Winter-style colors feel too heavy, you may be Summer Deep — the new subtype in APL's 16-season system. This guide covers the self-check criteria, how it differs from Summer Mute, Winter Deep, and Winter Soft, and real Instagram hashtag data.
プロジェクト
研究を実際のプロジェクトへつなげた事例と実験を紹介します。