Every Brand Tells a Story.
Every Story Begins with People.
A brand is not simply about selling products —
it is an experience that conveys a person's values and philosophy.
APLS starts by understanding people, designs the brand,
and completes strategy, design, and experience into one coherent identity.
Kyungeun Lim, CEO
From Identity to Brand,
and Beyond
APLS is a branding company that discovers the essence of a brand and connects people
with the market. Based on fashion marketing, we integrate brand strategy, personal branding,
image, content, and education into one system — building a foundation for brands to grow continuously.
We don't create trends. We help brands find their own direction.
With instructors holding the Korea National Colorist Engineer certification,
we extend our integrated system of personal color analysis, enneagram, color psychology,
and styling into professional training and corporate consulting.
Taiwan · Hong Kong · Malaysia
Team
IM GYEONG-EUN
Chief Executive Officer (CEO)
M.S. in Fashion Marketing, Pusan National University
Ph.D. Candidate in Fashion Marketing, Pusan National University
Kyungeun Lim researches branding strategies that connect the value of people and brands based on fashion marketing. She has led projects across personal branding, image strategy, education, and brand consulting, helping brands build clear identities and sustainable competitiveness.
KIM DAEHO
Chief Strategy Officer (CSO)
CEO, KimVsTiger
Kim Daeho oversees brand strategy and business development, designing new brand experiences through digital branding and content planning. He connects growth strategy, marketing, content, and digital solutions so companies can build differentiated competitiveness in the market.
LEE YEJI
Brand Experience Director
Busan Center Director
Lee Yeji oversees the Busan Center, leading projects centered on fit styling and professional education. Drawing on hands-on field experience, she elevates the quality of brand experience through personalized consulting and practice-driven education.
YOON HYUNJI
Education Director
Yoon Hyunji specializes in makeup and personal color education, leading corporate lectures and professional training programs. She raises the professionalism and quality of education through systematic programs and practice-oriented curricula.