Research for Brand Growth
From research to insights, from insights to projects.
Research
We conduct research for brand growth across fashion marketing, consumer behavior, color, and image strategy.
Insights
We analyze changes in markets and consumers and provide insights brands can refer to.
Personal Color Hair Dye Guide — 10 Toned-Down Hair Colors, Fully Mapped to the 14-Season Matrix
A breakdown of the 10 toned-down hair dye colors APL recommends — from Dark Brown to Blue-Black — mapped against the 14-season personal color matrix. Includes Spring and Winter recommendation tables plus the color-temperature concept that matters just as much as season.
From Short-Waist Outfits to Hiding a Developed Trapezius — A Partial Body-Shape Self-Check
An 8-item self-check plus two how-to tables (principle and practical tip) for short-waisted bodies and a developed trapezius. Both are partial body-shape traits separate from your frame type (Straight, Wave, Natural), and this guide also explains how to tell a short waist apart from a long rise.
Who Suits Hair Bleaching (and Who Doesn't) — A 9-Point Self-Check Before Going Platinum Blonde or Ash
Based on APL's diagnosis criteria, this guide sorts hair bleaching suitability into 5 traits that suit it and 4 that don't, offering a 9-point self-check before trying platinum blonde or ash-toned hair.
Projects
We introduce cases and experiments that connect research to real projects.