APL COLOR received a plaque of appreciation from the Mayor of Busan in recognition of its contributions to the personal color and image-making field.
Based in Busan, APL has connected fashion and image-making on the ground, and as a member of the textile and fashion industry association it has consistently taken part in a wide range of activities, including “Pusan Fashion Business (PFB),” Busan’s flagship annual fashion event. This plaque carries significant meaning as recognition of that work and its direction.
At PFB 2025, APL introduced an AI-powered virtual fitting service that drew participation from many visitors, and it plans to unveil additional services building on this experience.
Centered on its Busan headquarters, APL is expanding its scope to major domestic regions such as Seoul, Changwon, Gangwon, and Daegu, as well as to Osaka, Japan, and Shanghai, China, with the goal of setting the standard for K-fashion, K-beauty, and image-making through APL COLOR. Building a “system applicable in the field” that lets people experience personal color and image-making clearly, easily, and enjoyably remains APL’s unwavering goal.