APL COLOR ran a personal color booth at PFB (Preview in Busan), held at BEXCO in Busan in both 2023 and 2024. PFB is a leading Busan fashion event that goes beyond textile and fashion product exhibitions to offer visitors experiences through a range of themes and side programs.
At the booth, personal color analysis was offered alongside makeup, body-frame analysis, and image-making consultations, as well as lip color testing and fragrance recommendations. The ability to receive color analysis, style consulting, and fragrance recommendations all in one place drew a strong response from visitors, with lines forming in front of the booth throughout the event.
At the 2024 event, commemorative photos were also taken with Lee Sang-min of the group Roo’ra, a promotional model for PFB.
APL COLOR has confirmed its participation in PFB, to be held at BEXCO from October 31 to November 1, 2025. Along with free personal color analysis for event visitors, the company plans to present a more systematic diagnostic program and image-making content.
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